Selling Cars At A Mall Parking Lot: Essentials You Need
Posted on: 9 May 2016
When you do a semi-annual sale or have an overflow of inventory you want to get rid of at your car lot, selling cars at your local mall is a great way to get your inventory noticed and pull in customers who may not necessarily be shopping for a new vehicle. You will first need to get permission from mall management to use the parking lot for this purpose, but if they agree, it will be a great location for you. Here are some essentials you need to make your experience comfortable and engaging for everyone.
Office trailer
It's difficult and looks a bit unprofessional to sign documents and visit with potential car owners out in the open or under a canopy. An office trailer gives you a private, comfortable space where you can meet with clients and help them sign off on their new vehicle. Office trailers can be rented by the day, or you can purchase one to keep on hand at the dealership when you do major sales off site. Many office trailers feature a few small office rooms, a waiting area, and even have restroom facilities, which can further make things comfortable for guests and employees. You can furnish an office trailer any way you please with couches, tables, chairs, and even a television. Talk to a company like Instant Space Inc for more information.
Refreshment station
A refreshment station under a canopy gives would-be customers a place to relax for a moment and grab a cookie or a drink of water. As people walk in and out of the mall, they will be attracted to your line of vehicles not only for the sales, but the snacks that they can munch on. Place your refreshment table(s) near the back of your inventory lineup so people have to walk by your many impressive vehicles before they get to a quick snack. Have flyers on your refreshment tables for people to browse through as they grab a quick drink, and have staff nearby to answer any questions if a passing person looks as if they are ready to become a customer.
Music
Background music featuring current hits or classic goodies is a great way to create a pleasing atmosphere when you are selling cars at the mall. Music gives guests a sense of relaxation as they browse, and helps them feel less like they are at a dealership and more like they are exploring new options for a car. Provide upbeat, pleasing music at a tolerable volume that people can still talk over to avoid creating a distraction.
When you sell cars at the local mall, you want to make sure you create a positive, comfortable environment that everyone can enjoy. Doing so makes it much easier for both buyer and seller in the vehicle-purchasing process.
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